KUALA LUMPUR: Carlsberg Malaysia has clarified that it is not a sponsor of Hyrox Kuala Lumpur 2026 and will not be involved in the fitness competition scheduled to take place from Dec 10 to 13.
“Carlsberg in Malaysia is not a sponsor and will not be involved in Hyrox Kuala Lumpur 2026 from Dec 10 to 13, 2026,” it said in a statement shared on its Instagram account today.
Carlsberg reiterated its commitment to complying with Malaysia’s laws and regulations while respecting the country’s cultural sensitivities.
Hyrox had earlier announced a new regional partnership with Carlsberg in Asia, covering selected events in Singapore, Hong Kong, Taiwan and Vietnam.
The clarification came after Youth and Sports Minister Dr Mohammed Taufiq Johari said earlier today that the ministry would not approve the event unless the alcoholic beverage company fully withdrew its sponsorship.
He said that all related logos, trademarks and promotional materials must also be removed from the event’s official channels and competition venue.