The scent of medicinal herbs filled Yangnyeongjungang-ro on Friday, as vendors and booths offering traditional Korean medicine experiences welcomed visitors to the World K-Medicine Culture Festival 2026 in Dongdaemun-gu, northeastern Seoul. “We wanted to experience the medicine market out of curiosity and get an idea of life in Korea,” said Angela, a Belgian visitor who declined to give her surname. She was visiting Seoul for the first time with her husband and three children. “This is so amazin